The system of record for every marketing number Rinac reports.

Four sources, one Postgres database, defined once and traceable to a sync run and a timestamp. It replaces the spreadsheet rather than automating it.

• Permanent historySearch Console deletes performance data after 16 months. Everything here is kept at daily grain, for good.
• Defined onceOrganic clicks and organic sessions are different metrics. Every number carries its source and its formula.
• Frozen reportsPublishing a report snapshots its numbers. A link you shared last month still shows what you sent.